Key moments in the history of our Group, from the founding of Martin Sellier in 1927 to the present day.
From 1927 to today
20232023
Schésir
Exclusive distribution of the Schésir pet food brand in France.
Earth Animal
xclusive distribution of the Earth Animal pet food brand in France, Italy, Belgium, and Spain.
20222022
Velbecia
Martin acquires Velbecia, a company specializing in alcohol-free Bach flower remedies.
20212021
Gosbi
Exclusive distribution of the Gosbi pet food brand in France, Italy, and Belgium.
20202020
Terra Canis & Terra Felis
Exclusive distribution of the Terra Canis/Terra Felis pet food brand in France and Spain.
Inaba
Exclusive distribution of the Inaba pet food brand in France.
20192019
Orijen & Acana
Exclusive distribution of the Orijen & Acana pet food brands in France.
20182018
Canhegat
Martin Sellier acquires Canhegat, a company specialized in activity and nutrition monitoring for dogs and cats through a connected collar.
20142014
Sellerie Canine Vendéenne
Martin Sellier continues its development and acquires Sellerie Canine Vendéenne, a French manufacturer of high-quality dog accessories.
Vivog
Martin Sellier also acquires Vivog in the same year, a French manufacturer specializing in grooming and breeding.
20132013
Trendy Tub
A partnership is signed in 2013 with Trendy Tub. Trendy Tub, an eco-design furniture company created with recycled barrels, exclusively develops a range of beds for small dogs and cats, called Trendy Pet.
20122012
New Facilities
Martin Sellier inaugurates its new facilities located in Rouvignies, near Valenciennes (59). The development of a new logistics center with an area of 12,000m² provides storage capacity for 13,800 pallets and 12 loading docks .
Laboratoires Héry
Martin Sellier acquires Laboratoires HÉRY, a French specialist in animal hygiene and beauty.
20112011
Dynavet
DYNAVET joins the Martin Sellier group. DYNAVET training collars provide tailored solutions for various dog behavioral issues.
Alter Ego
ALTER EGO also joins the Martin Sellier group. In the fashion department, ALTER EGO is one of the pioneers in canine and feline fashion, made in France. Inspired by its designer, the brand develops trendy and high-quality accessories for small dogs and cats.
20102010
Rubb'n'Roll
Martin Sellier launches its own range of 100% natural rubber toys.
RUBB’N’ROLL toys are manufactured at the BALLSPORTS factory in Spain.
20072007
Relocation of Production to France & Europe
Martin Sellier chose to relocate its production to France and Europe to control the quality of its products and offer more regular innovations, either through its own factories or with its partners.
Arka Haok
The company acquires ARKA HAOK, a French manufacturer of harnesses in Nîmes, specializing in canine sports and safety accessories.
20062006
Ludovic Deswarte, New CEO
Ludovic Deswarte, the current CEO, acquires Martin Sellier 100%.
19991999
Expansion to Spain
Martin Sellier expands to Spain with the opening of a subsidiary in Barcelona.
19691969
Birth of Martin Sellier
Founded in 1927 by Charles Martin, originally from Auvergne, the company initially distributed hardware accessories. In 1969, the company relocated to northern France. His son, René, developed the first French manufacturing site for dog and cat accessories in Maubeuge.
They offer high-quality, 100% vegan, made-in-France products.